Sanjida Afrin Tina

Sanjida Afrin Tina

Assistant Manager, Brand Communication at bKash Limited
  • Bangladesh | Financial Services
  • Current: bKash Limited
  • Previous: bKash Limited, Accenture, GPIT

Summary

Dedicated and enthusiastic Marketing professional with over 5 years of experience in Branding, Communication, Consultancies, Research, Coordination and specific Strategic initiatives. With proven expertise in Brand, Communication and Social Media Strategic Campaign planning and building trust among internal and external stakeholders, career objective would be to play a challenging role in a fast-paced working environment, where contributed strategic initiatives can create branding initiatives, utilizing thoughtful leadership and communication skills. Leadership skills, Quick Learning, Deadline driven, Timeliness, tidy these are some of the attributes that define my professional career.

My Academic part reflects, Govt. Scholarships, Merit based Certificates through out and last but not the least a Bachelor’s Degree in Marketing & Finance with the Distinction of greatest praise of Suma-Cum-Laude.

I believe, my achievements in both personal, academic and professional levels are derived from my exceptional interpersonal and communication skills, strong attention to detail and unparalleled work ethics and strong core values.

Experience

Assistant Manager, Brand & Digital Communication

bKash Limited

– Present (2 years 1 month)Dhaka

Brand Management:
Re-positioning Campaign Planning and assist Execution
Acquisition Campaign Planning

Planning and managing the ATL activities.

Digital Communication Management:
Strategic Planning and execution of Website, Social Media and all other digital platforms
Regular monitoring of Facebook’s inbox and wall posts to keep an eye on negative news/complaints/queries
Drafting and developing replies on different comments & queries
Preparing a detailed Social Media FAQ sheet with answers to commonly asked questions in English, Bangla and Roman Bangla.
Developing any service disruption or negative news crisis with appropriate notices and announcements from bKash
Prepare and submit a comparative monthly analysis of the page (performance, likes, reach, people talking about it)
Analysis and evaluation of growth, visit and likes of the digital sites

Manage Digital Campaigns:
Meeting, brainstorming and conceptualizing campaigns with the “Digital Media Campaign Working Committee”
Research, development to evaluation of campaign

Copy & Article writing:
Understanding the brand’s tone of voice and write accordingly
Developing advertising copy and production information for the different communications materials
Edit, suggest and improve on existing copy for approval
Prepare different articles for bKash for publishing on different medias

Creative Design Supervision:
Work closely with creative team and Service & Delivery officer to work on different creative designs
Understanding and managing creative briefs for the marketing team

Website Health Checks:
Monitor website content for errors, typos, grammatical mistakes and inconsistencies
Do a line by line health check of all sections and prepare a correction list for the website to be updated according to brand’s tone of voice
Develop appropriately sized visuals of company updates and upload it accordingly

Manage internal communications and Creatives

Senior Officer, Brand & Digital Communication

bKash Limited

(6 months)Dhaka

Brand Management:
Re-positioning Campaign Planning and assist Execution
Acquisition Campaign Planning
Planning and managing the ATL activities.

Digital Communication Management:
Strategic Planning and execution of Website, Social Media and all other digital platforms
Regular monitoring of Facebook’s inbox and wall posts to keep an eye on negative news/complaints/queries
Drafting and developing replies on different comments & queries
Preparing a detailed Social Media FAQ sheet with answers to commonly asked questions in English, Bangla and Roman Bangla.
Developing any service disruption or negative news crisis with appropriate notices and announcements from bKash
Prepare and submit a comparative monthly analysis of the page (performance, likes, reach, people talking about it)
Analysis and evaluation of growth, visit and likes of the digital sites

Manage Digital Campaigns:
Meeting, brainstorming and conceptualizing campaigns with the “Digital Media Campaign Working Committee”
Research, development to evaluation of campaign

Copy & Article writing:
Understanding the brand’s tone of voice and write accordingly
Developing advertising copy and production information for the different communications materials
Edit, suggest and improve on existing copy for approval
Prepare different articles for bKash for publishing on different medias

Creative Design Supervision:
Work closely with creative team and Service & Delivery officer to work on different creative designs
Understanding and managing creative briefs for the marketing team

Website Health Checks:
Monitor website content for errors, typos, grammatical mistakes and inconsistencies
Do a line by line health check of all sections and prepare a correction list for the website to be updated according to brand’s tone of voice
Develop appropriately sized visuals of company updates and upload it accordingly

Manage internal communications and Creatives

(Open)1 project

Media & Graphic Associate ( Executive: Marketing & Stakeholder Relation)

Accenture

(6 months)GP House, Bahsundhara.

  • Build and Maintain Stakeholder Relations
  • Develop the Brand Communication Strategy and execution
  • Align communication and brand strategy with company objectives
(Open)2 projects

Media & Graphics Design Associate

Executive: Communication & PR, Corporate Affairs

GPIT

(2 years 2 months)Baridhara,Bashundhara

  • Develop the Brand Communication Strategy
  • Align communication and brand strategy with company objectives
  • Social/Digital Media Communication
  • External Communication Management: Preparing Corporate Presentations, Website Management through writing event/success stories, reports, press releases.
  • Communication Tools Management: Content Preparation and Design Approval for every communications material- Brochure/Leaflet, Articles, Press Releases, Backdrop, Email communication etc ( both Internal & external communication)
  • Market Analysis and Insight generation
  • Short/Long term strategic planning for Marketing Events/ Tools
  • Event /Activation Planning and Execution
  • Build relationship with Media and PR group
  • Develop sponsorship and CSR guidelines
  • Awareness on Press Release process and Sponsorship Process
    Major Projects:
  • Pipilika.com Launch Event: Planning & Execution
  • GPIT Website Revamp
  • Developing the External Communication Framework
  • GPIT Golf Tournament: Swing for a Change
  • IT Market Analysis and Insight generation (Ongoing)
    Recent Article/ Publications:
  • Publication for Freelancer.com
  • Article for Dhaka Tribune (Ongoing )
  • Article/ Cover stories for Bangladesh Brand Forum Magazine
(Open)1 project
(Open)2 test scores
(Open)3 recommendations, including:

 

Senior Executive

Bangladesh Brand Forum

(11 months)

Contributed to the separate wings of Bangladesh Brand Forum through:
• Client Management
• Strategic Campaign Planning
• Documentation Plan Development and Execution
• Communication Tools Management: Magazine, Publications and Website and others
• Brand and Marketing Consultancy through insight generation and strategy development.
• Sponsorship Planning and Arrangement

Research Exceutive

Quantum Market Research Bangladesh Ltd

(3 months)

Contributed to different qualitative research projects in the assigned scope

Undergraduate (Teaching) Assistant

North South University

(1 year 9 months)Bashundhara

• Hold regular office hours
• Manage and respond to course-related e-mail
• Develop and maintain manual/electronic bulletin boards, discussion sites, etc.
• Prepare assignments
• Grade assignments
• Proctor and score exams
• Maintain grading records
• Prepare course attendance records
• Maintain course attendance records
• Calculate Semester Grades (in Ms Excel)
• Attend instructor/TA meetings
• Act as liaison/mediator between student and professor

Education

NSU Representative at US Trade Shows

North South University

Education

Opportunities Sanjida Afrin is looking for:

  • Skills-based volunteering (pro bono consulting)